Meet Cheryle
MSPR, MPA
Cheryle has lived and traveled across the country - from Seattle, Washington, to Austin, Texas, to upstate New York and along the east coast in the Carolinas, and in Washington, D.C. Part of her travels stems from military life as a family member, a veteran, and a Department of Defense civilian.
For more than three decades, Cheryle has worked in the communication field. She was an on-air morning personality on the radio, a show host for a video-entertainment show interviewing up-and-coming musicians, to working in public relations and public affairs for the government.
She has a Bachelor of Science in Mass Communications with a double major in Broadcast Television and Public Relations from the University of North Carolina at Pembroke. A master's degree in Public Administration also from UNC-P. She has a master's degree in Strategic Public Relations from The George Washington University and is working toward a doctorate in Strategic Communication at Regent University.
Strategic Communication Planning Analysis
Too often, when developing communication plans, the instinct is to jump right into tactics. Creating the right message, understanding the right audience, media channels, timing, and what type of tactics will work is essential.
When developing a communication plan, it's easy to choose quick tactics such as interviews, social media posts, or photography - but how will you know it worked? What are your measures of effectiveness and performance?
Let's discuss what can work for you!